Performance Marketing Agency in Nigeria — Revenue-Focused Results

We don't run campaigns. We build revenue machines for ambitious brands across Nigeria, Ghana, Kenya, UK, and US.

Marketing team collaborating in Lagos office

Why Nigeria Needs Different Marketing

Most agencies copy-paste strategies from London or New York. They don't work here. Nigeria's market is fundamentally different, and that's why most international agencies fail.

Payment Infrastructure

Different from Western markets. Flutterwave, Paystack, and cash-on-delivery dominate. Stripe doesn't work here. Your payment strategy needs to match Nigerian consumer behavior.

Consumer Behavior

WhatsApp-first platforms, cash-on-delivery dominant, mobile-only audiences. Nigerians research on WhatsApp, decide on Instagram, and buy through Paystack. Traditional funnel doesn't apply.

Competition Intensity

40 million SMEs fighting for attention. Your competitor isn't another agency—it's every other business trying to reach the same 122 million internet users.

Opportunity Scale

122 million internet users, growing middle class, 75% mobile penetration. The market is massive but requires a completely different approach than Western markets.

Our approach: We understand Nigeria's market inside-out. Every strategy we build is tailored for Nigerian consumers, Nigerian payment systems, Nigerian platforms, and Nigerian competition.

We don't transplant campaigns from abroad. We build from first principles, designed specifically for how Nigerians shop, pay, and share.

Real Results for Real Brands

Fintech App — User Acquisition

Challenge: Acquire 10,000 users at less than ₦200 CAC (Customer Acquisition Cost)

Our Solution: TikTok organic seeding + Meta paid retargeting + SMS nurture sequence

Result:

• 15,000 users acquired
• ₦150 CAC (25% below target)
• 4.2x ROAS
• Timeline: 3 months

B2B SaaS — Lead Generation

Challenge: Generate 50 qualified leads/month for enterprise sales team

Our Solution: LinkedIn sponsored content + Google Ads on intent keywords + email nurture funnel

Result:

• 75 leads/month (50% above target)
• 22% conversion to pilot
• 3.1x ROAS
• Timeline: 4 months

E-commerce Brand — Revenue Growth

Challenge: Improve ROAS from 2x to 3x+, increase profit margins

Our Solution: Creative testing framework + audience segmentation + email automation for repeat purchases

Result:

• 3.8x ROAS (improved from 2x)
• 40% revenue growth
• 60% reduction in CAC
• Timeline: 2 months

Services for Nigerian Brands

We offer a complete suite of marketing services, all designed specifically for Nigerian market conditions:

Performance Marketing

• Paid media on Meta, Google, TikTok
• Real-time bid optimization
• Multiplatform campaign management
• Daily performance monitoring
• Creative rotation & testing

Lead Generation

• B2B outbound campaigns
• LinkedIn + Google + email
• Sales funnel optimization
• Lead scoring & qualification
• CRM integration

SEO & Local Search

• Ranking for competitive keywords
• Local citation building
• Technical SEO audits
• Google Business Profile optimization
• Link building strategy

User Acquisition (Apps)

• App install campaigns
• Retention optimization
• LTV improvement
• Cost per install reduction
• User quality optimization

Web Design & CRO

• Fast, mobile-first design
• Conversion rate optimization
• A/B testing framework
• Landing page design
• User experience optimization

Brand Strategy & Content

• Positioning for competitive markets
• Content marketing strategy
• Thought leadership
• Brand storytelling
• Messaging framework

Why Choose Topton Media

✓ Revenue Focus

We measure success by your revenue, not vanity metrics like impressions or followers. If it doesn't impact your bottom line, we don't do it.

✓ Lagos-Based

We understand Nigeria's market deeply because we live here. We know the platforms, the payment systems, the competition, and the consumers.

✓ Transparent Reporting

Real dashboards, real numbers, real reporting. You see exactly where your money goes and what results it's generating. No black boxes.

✓ Fast Results

Results in 30-60 days, not "trust the process for 6+ months." We optimize aggressively and scale what works immediately.

Comparison: Most agencies optimize for engagement. We optimize for revenue. Most agencies take months to show results. We show results in weeks. Most agencies are offshore. We're in Lagos, understanding your market.

How It Works

Our proven 4-phase framework has worked for 50+ brands across Nigeria and beyond:

Discovery (Week 1)

We audit your market, competitors, and current performance. We define what success looks like for you: CAC target, LTV, ROAS, ARR. We build a comprehensive strategy tailored to your business.

Deliverable: Strategy document + competitive analysis

Setup (Week 2-3)

We build campaigns from scratch: ad creative, landing pages, email sequences. We configure tracking (GA4, attribution, CRM integration). Then we launch everything together for maximum impact.

Deliverable: Live campaigns across all channels

Optimize (Week 4-12)

Daily monitoring and optimizations. A/B testing creative, audience, messaging. Weekly reporting showing what's working and why. Monthly strategy adjustments based on performance data.

Deliverable: Weekly reports + optimization recommendations

Scale (Month 4+)

Increase budget to winners. Expand to new channels and audiences. Build lookalike audiences. Refine targeting. Improve unit economics and ROAS month-over-month.

Deliverable: Scaled campaigns + improved metrics

What Sets Topton Media Apart

Aspect	Topton Media	Most Agencies
Focus	Revenue & profit	Traffic & impressions
Location	Lagos-based, on the ground	International, offshore
Transparency	Real dashboards, real numbers	Black box reporting
Timeline	30-60 days for results	6-12 months "trust the process"
Communication	Weekly meetings, daily updates	Monthly check-ins
Cost	Performance-based, scalable	Fixed retainer, ₦2-5M+/month

Ready to Build Your Revenue Machine?

Let's discuss your marketing strategy and how we can grow your business to 3-5x ROAS.

Schedule Your Free Strategy Call

Trusted by 50+ brands • Average ROAS: 3-5x • Results in 30-60 days

From fintech startups to established B2B companies, we've helped ambitious brands across Nigeria, Ghana, Kenya, UK, and US achieve sustainable growth through performance marketing.