What is Content Automation? How Exactly Does It Work

Content Automation

Content automation is a powerful tool that can help you streamline your content creation process and improve efficiency.

With the right technology and processes in place, you can automate many of the repetitive tasks involved in content marketing, freeing up your team to focus on more creative and strategic work.

And if you’re a one-man team, it’s the sure way to that four-hour work day dream. And yes, it’s day, nott week.

At its core, content automation is about using technology to automate any content process that is repetitive, time-consuming, or costly.

This includes everything from content generation to distribution and analytics.

Suffice to say, automating a major part of content creation will save time and resources, reduce errors, and improve the overall quality of your content.

One of the key benefits of content automation is that it can help you scale your content marketing efforts more effectively.

And with the right tools and processes in place, you can create more content in less time, without sacrificing quality.

This can be especially valuable for companies and individuals that are looking to expand their content marketing efforts but don’t have the resources to hire additional staff.

Let’s dive into the benefits of content marketing automation and how you can achieve implement this in your business.

Why Content Automation is Important

It goes without saying, in this fast-paced world, content automation is an essential tool for any business that wants to streamline its content marketing process.

Here are some reasons why content automation is important:


With the help of content automation tools and systems, you can automate repetitive tasks such as formatting, scheduling, and publishing content.

This will save you a good amount of time and resources, allowing you to focus more on other aspects of your business.

Time Savings

Content automation systems save time by helping you automate manual tasks, such as content creation, formatting, and scheduling.

Automating certain content creation and marketing processes will also reduce the time it takes to create and publish content, allowing you to be more agile and responsive to your target audience.

Cost Savings

Automating content creation and distribution, especially where it involve the use of AI tools can help you save money by reducing the need for manual labor. 

Automating repetitive tasks, reduces the need for additional staff, which will save you money in the long run.

Automation, if done well, will help you reduce the cost of content creation by enabling you to repurpose existing content and streamline your content marketing process.


With the help of content automation tools, you can create high-quality content at scale, without sacrificing quality.

This can help you reach a larger audience and grow your business more quickly.

Julia McCoy, a content creation specialist, recently published a report of how she has gone from publishing 10 million words per month to publishing 50 million words every month.

That that is nothing short of mind-blowing!

Brand Consistency

If you hire and change writers, one of the problems you’ll face will be consistency in content creation.

Content automation will reduce or remove this problem and help you maintain brand consistency by ensuring that your content is aligned with your brand guidelines.

You’ll be able to create content that is consistent in tone, style, and messaging, which which will in turn help you build a strong brand identity.

Consistency and Quality

Consistency and quality are indispensable qualities for any content creation system.

With content automation, you can automate quality control checks, such as grammar and spelling checks, to ensure that your content is of the highest quality.

Key Areas that Need Automation

Content automation refers to the use of technology human expertise to automate various aspects of the content lifecycle.

Here are some key areas that need automation to save time and streamline content creation:

Keyword Research

Keyword research is a crucial part of content creation. By automating this process, you can identify the right keywords to target and create content that resonates with your audience.

Setting up automation with tools such as Google Keyword Planner, Google Trends alert, SEMrush can help you find the right keywords to target.

Content Creation

Content creation is a time-consuming process that can be automated to save time and improve efficiency.

Sitting in front of a monitor now, I can tell you this for free.

Automation tools such as Content at Scale, Jasper AI, and grammar check tools like Grammarly and Hemingway can help you write better content in a fraction of the time compared to having to do everything manually.

Content Curation

Content curation involves finding and sharing relevant content with your audience.

By automating this process will save and time ensure that you are sharing high-quality content.

With platforms like BuzzSumo and Flipboard, you can find and curate content that aligns with your brand.

Editing and Proofreading

Editing and proofreading are essential for ensuring that your content is error-free and meets the highest standards.

Tools like Grammarly and ProWritingAid can help you identify and correct errors in your content.

While we’re all about automation right now, editing and proofreading is a part of the content process that will need more or human expertise and less of AI magic.

Visual Content

Visual content is becoming increasingly important in content marketing.

With generative AI tools, you can automate the creation of visuals like images, graphs and infographics, save time and improve the quality of your content.

Automation tools such as Canva and Piktochart can help you create stunning visual content.

Automating video content doable but not recommended for any serious-minded business right now.

Scheduling and Distribution

Automating content distribution are important for ensuring that your content reaches your target audience at the right time.

If you’ve scheduled content distribution you’ll know it’s just fun. Having your content sent out to hundreds of thousands while you sleep is quite the life.

Automation tools such as Hootsuite, CoSchedule, Meta Business Suite, Later and Buffer (just to name a few) can help you schedule and distribute your content on social media platforms.

Sometimes you don’t need a name, most content creation platforms, have their in-built scheduling tool so look out for this feature in content applications.

For example, you can always schedule a post on WordPress. No need for an external tool or plugin.

Performance Monitoring and Tracking

Performance monitoring and tracking are essential for measuring the success of your content marketing efforts.

Automation tools such as Google Analytics and SEMrush (and just about any useful SEO tool) can help you track the performance of your content and help you make data-driven decisions.

Rewriting and Repurposing Content

Content gets old with time and would need to be updated and sometimes repurposed.

Rewriting and repurposing content can help you save time and get more mileage out of your content.

Tools such as Frase.io, Spin Rewriter and Content Repurpose will help you rewrite and repurpose your content for different platforms and audiences.

By automating key areas of the content lifecycle, you can focus on creating high-quality content that resonates with your audience.

Top Content Automation Tools and Platforms

When it comes to content automation, there are a number of tools and platforms available to help you streamline your workflow.

Here are some of the top tools and platforms for each stage of the content creation process:

Keyword Research

Keyword research is an essential part of any content creation strategy.

Identifying the keywords and phrases that your target audience is searching for will help you create content that is more likely to be found and consumed.

Some top keyword research tools include:

  • Google Keyword Planner: This free tool from Google allows you to research keywords and see how they perform in terms of search volume and competition.
  • SEMrush: This tool is great for both keyword research and competitive analysis. It allows you to identify the keywords that your competitors are ranking for and see how difficult it would be to rank for those keywords yourself.

Other keyword research tools are, Google Trends, Google autosuggest (not a tool per se but a feature on Google Search), Moz, etc.

Content Creation

Content creation is where the rubber meets the road in content marketing. Here are some of the top tools for creating high-quality content quickly and efficiently:

  • Content at Scale: Creating long-form content can take hours and sometimes days. A tool like CaS will help you do this in minutes. This tool has the ability to make research-backed long-form content for you business.

Editing and Proofreading

Editing and proofreading are essential steps in the content creation process.

Here are some of the tools that will help with editing and proofreading your content:

  • Grammarly: This tool is great for catching grammatical errors and misused words, but it can also help you improve the clarity and readability of your content.
  • Hemingway app: This tool is also great for improving the readability of your content by identifying complex sentences and wordy phrases.

You can also use Google docs for spell-checks if you can’t afford the premium spell-check tools.

Visual Content Automation

Visual content is becoming increasingly important in content marketing. Now with generative AI, you can make images, videos, infographics, charts, out of thin air with prompts and a click of the mouse.

Here are some of the top tools for automating the creation of visual content:

  • Canva: This tool allows you to create professional-looking graphics and images quickly and easily, without the need for any design skills.
  • Piktochart: This tool allows you to create infographics and other visual content quickly and easily, using pre-built templates and drag-and-drop functionality.

Here are a few generative AI tools you can use generating visual content.

  • Images: MidJourney, Dall-E, Gemini, etc.
  • Videos: Try HeyGen.

Content Scheduling and Distribution

Distribution is a key component in marketing.

Once you’ve created your content, you need to get it in front of your target audience.

Here are some of the top tools for scheduling and distributing your content:

  • Hootsuite: This tool allows you to schedule your social media posts in advance, so you can ensure that your content is being shared at the optimal times.
  • Buffer: This tool is similar to Hootsuite, but it also includes analytics and reporting features to help you track the performance of your content.

Other very useful scheduling and distribution tools are Asana, a well-know scheduling and distribution tool, and CoSchedule.

Rewriting and Repurposing Content

Creating new content from scratch can be time-consuming and expensive. Here are some of the top tools for repurposing and rewriting your existing content:

  • Spin Rewriter: This tool uses artificial intelligence to rewrite your content in a way that is unique and readable, without sacrificing the meaning or intent of the original content.
  • Repurpose.io: This tool allows you to repurpose your existing content into different formats, such as videos, podcasts, and blog posts, so you can reach a wider audience.

Performance Tracking

It’s important to track the performance of your content so you can see what’s working and what’s not.

Here are some of the top tools for tracking the performance of your content:

  • Google Analytics: This free tool from Google allows you to track the traffic and engagement on your website, so you can see which pages and content are performing the best.
  • BuzzSumo: This tool allows you to track the social media engagement and backlinks for your content, so you can see how it’s being shared and who’s linking to it.

Best Practices for Implementing Content Automation

Content automation can significantly enhance your organization’s content creation, management, and delivery processes.

However, to ensure that the implementation is successful, you need to follow some best practices.

1. Define Goals and set Objectives

Don’t just jump into content automation. You’ll need to define your goals and objectives.

You must what you want to achieve with content automation and how it aligns with your marketing strategy.

This will help you identify the areas where automation can be most beneficial.

2. Identify Areas for Automation

Identify the areas of your content creation, management, and delivery processes that can be automated.

Some will be obvious (for example, scheduling and distribution) and other will need you to figure things out.

Look out for repetitive tasks, and find ways to automate them. This will save you time and resources.

3. Choose the Right Tools and Technologies

There are many tools available that can help you automate various aspects of content creation, management, and delivery.

Choose tools that align with your goals and objectives and that can integrate with your existing systems.

4. Develop a Content Strategy

Develop a content strategy that aligns with your goals and objectives. Your content strategy should include a plan for creating and distributing content that is relevant and engaging to your target audience.

Developing a good content strategy for your business niche will ensure that your automated content is effective and aligned with your marketing strategy.

5. Prioritize Personalization and Relevance

Personalized content is more effective in engaging your target audience and driving conversions.

This type of content builds trust which is a key factor in getting your readers and customers to take action, such as buying a product or signing up for newsletter.

6. Maintain Quality Control

Quality control is about implementing well-defined systems and strategies to ensure that automated content is accurate, consistent, and aligned with your brand vision.

Many do not know that AI content generation tools, for instance, are notorious for hallucinations and coughing out false facts from thin air.

Quality control systems will help optimize your content and rid them of such mistakes.

Maintaining quality control will help make automated content effective and aligned with your marketing strategy.

7. Monitor Performance and Optimize

Monitor the performance of your automated content and optimize it for better results.

Use analytics tools to track the performance of your automated content and identify areas for improvement.

Performance monitoring and optimization of automated content will help you sustain and improve efficiency and productivity.

8. Train Your Team

Train your team on how to use the tools and technologies for content automation.

Ensure that your team is knowledgeable about the tools and technologies and how they can be used to create effective automated content.

Continuously Iterate and Improve

If you want to remain in business, you must constantly try new things and improve on old skills.

Continuously iterate and improve your content automation strategy.

Use the insights gained from monitoring performance for content optimization. This will help keep you content fresh and useful.

Is Google against Content Automation?

Google is not against content automation as long as it is used in the right way. According to Google, automation has been used for years to generate helpful content such as sports scores, weather forecasts, and news updates.

However, Google does not support content automation that involves creating low-quality content that is not useful to the user.

Google’s main focus is to provide high-quality content to its users. Therefore, it encourages website owners to produce quality content that is relevant and informative to the audience.

This means that if your website has low-quality content, it might won’t rank well in search engine results pages (SERPs).

Automation of content creation is not a problem, the problem is pushing out unhelpful and unoriginal content, especially when done on a large scale.

If you do that, then you’re likely going to be penalized by Google.


In conclusion, content automation is a powerful tool that can help you save time, increase efficiency, and improve the quality of your content.

By automating repetitive tasks, you can focus on creating more high-quality content that resonates with your audience.

There are many different types of content automation tools available, from content curation tools to social media scheduling software.

Depending on your specific needs, you may find that one tool is more beneficial than another.

When choosing a content automation tool, it’s important to consider factors such as ease of use, compatibility with your existing systems, and cost.

You’ll also want to evaluate the level of automation that each tool offers, as some tools may require more manual input than others.

Overall, content automation is a valuable tool that can help you streamline your content creation process and improve the effectiveness of your content marketing efforts.

With the right tools and strategy in place, you’ll be able to automate the creation of engaging, high-quality content that drives results for your business.




An experienced SEO specialist with 6 years experience, worked with multiple businesses, brands, company etc.

Leave A Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.