Most entrepreneurs see the surface value of social media advertising and marketing. Promoting your commercial brand on social media is beyond followership, likes, and DMs. Some don’t see any need for paid ads. Here are six unique reasons why you should pay attention to considering paid ads on social media.
1. Reach Ideal Clients Where They Spend Time
Over 33 million Nigerians are active on Facebook. Of this, 10.5 million are elderly, among those 25 to 34. This shows that social media plays a crucial role in humans’ daily lives. Without proper social media marketing and advertising in your business, you are missing out on tangible connections with purchasing capabilities.
2. Exposes Your Brand To New Ideal Clients
Social media structures are incredible for exposing your brand to new potential clients, i.e., creating brand attention. This stage could be very essential in people’s journey to emerge as your purchaser. Use advertisements to show your emblem to new humans and extraordinary content to convert them to loyal clients who will later purchase what you sell.
3. Organic social media reach is declining rapidly.
Organic reach for social media posts has declined drastically. Thus, actions like sharing posts and including hashtags in your posts won’t help much. Boosting your posts exposes your great content to more people but requires a great ability to target ideal clients. Boosted posts don’t guarantee sales, app downloads, website visits, and all other actions that impact your result. For this, your brand needs a paid ad strategy, which is more than social media ads.
Any form of marketing to push your business, Topton will do it for you—Topton Media
4. Social Media Marketing Is Cost-Effective & Measurable
Social media marketing is possibly the most cost-effective way to advertise your business. Creating accounts is free and easy, and the ad budgets are more economical. Your ₦1000($3) online ad could reach up to five thousand (5000) people—you see the metrics live. Billboards, radio, and other traditional ads are costly, and reception can’t be measured.
5. Opportunity to Target People Based On Demographics And Interests.
Online ads don’t fly blindly. You choose who sees your ads based on demographics like age, gender, relationship status, etc., and interests like people they follow, where they spend time, etc.
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