GROWTH MARKETING

Email & CRM Marketing

Lifecycle marketing and automation that turns your list into a revenue channel — not just a broadcast tool.

  • Email campaign strategy & copywriting
  • WhatsApp & CRM automation setup
  • Lead nurturing & retention flows
Email & CRM Marketing — Topton Media

Repeat Purchase Rate

+27%

What It Is

What Does Email & CRM Marketing Actually Mean?

Most businesses have an email list and a CRM that are vastly underused — sitting there as a database rather than working as a revenue channel. Email and CRM marketing turns that list into an ongoing source of repeat purchases, re-engagement, and nurtured leads.

We build the campaigns and automation: welcome sequences for new contacts, nurture flows for leads who aren’t ready to buy yet, win-back campaigns for customers who’ve gone quiet, and regular newsletters that keep your brand top of mind.

For Nigerian businesses, WhatsApp is often more effective than email alone — so we build automation that works across both channels, integrated with your CRM so every contact’s journey is tracked in one place.

Who This Is For

  • E-commerce brands
  • Subscription & membership businesses
  • B2B companies with long sales cycles

Starting From

₦200,000/month

Book Free Consultation

Deliverables

What You Get

Email Campaign Strategy & Copywriting

Ongoing campaign planning and copy written to convert.

WhatsApp & CRM Automation Setup

One-off setup plus ongoing maintenance.

CRM Setup & Integration

Get your CRM properly connected to your marketing tools.

Marketing Automation

Multi-step automated flows triggered by customer behaviour.

Lead Nurturing & Retention Flows

Keep leads warm and bring customers back.

Real Results

Subscription Business: 27% Higher Repeat Purchase via Lifecycle Email

Subscription Business: 27% Higher Repeat Purchase via Lifecycle Email

A full lifecycle email programme — welcome, nurture, and win-back flows — raised repeat purchase rate by 27% for a subscription business.

Result

+27% repeat purchase

Read More Case Studies

Pricing

Investment

Email Marketing

₦200,000 – ₦800,000 / month

WhatsApp/CRM Automation Setup

₦300,000 – ₦1,500,000

One-off + maintenance

CRM Setup & Integration

₦400,000 – ₦1,500,000

1–2 weeks

Marketing Automation

₦500,000 – ₦2,000,000

2–3 weeks

FAQs

Frequently Asked Questions

Yes, we work with most major platforms including Mailchimp, Klaviyo, and others — or can recommend a switch if your current setup is limiting.

Automated messages triggered by customer actions — order confirmations, abandoned cart reminders, follow-ups — using approved WhatsApp business tooling.

Typically 1–2 weeks depending on the complexity of your existing data and required integrations.

Yes — in fact it’s most effective paired with lead generation, since nurture flows are what convert captured leads into customers over time.

Both — email copywriting is included in our email marketing service, and we can write copy for automated flows as part of setup.

Ready to Get Started with Email & CRM Marketing?

Book a free 30-minute consultation and we'll walk you through exactly how we'd approach your growth goals.

Book Free Consultation →