User Acquisition
Precision-targeted campaigns that bring in users who actually activate, pay, and stay — not just those who click.
- Google, Snapchat, Meta & TikTok install campaigns
- Audience segmentation & lookalike modelling
- Activation tracking from install to revenue
Installs
+85%
What It Is
What Does User Acquisition Actually Mean?
User acquisition is the practice of getting the right people to install, sign up for, or try your product — and then making sure they stick around. For Nigerian apps and digital products, that means running paid campaigns across Google, Meta, TikTok, and Snapchat with one goal: bring in users who become customers, not just numbers on a dashboard.
We start by understanding what a valuable user looks like for your business — someone who completes onboarding, makes a first transaction, or hits whatever activation event matters most. Every campaign is built around finding more people who look like that.
For African brands, this matters because ad costs are rising and budgets are tighter than ever. A campaign that drives cheap installs but no activations is a campaign that’s quietly losing money. We track the full path from install to revenue so you always know what’s actually working.
Who This Is For
- Fintech apps
- E-commerce brands
- SaaS startups
Starting From
₦400,000/month
Deliverables
What You Get
Google App Campaigns (UAC)
Automated campaigns across Search, Display, YouTube, and Discover targeting high-intent users.
Meta Install Campaigns
Facebook and Instagram install campaigns built on activation-optimised audiences.
TikTok Install Campaigns
Native-feeling creative built for TikTok’s algorithm and audience behaviour.
Snapchat Advertising
Reach younger, mobile-first audiences with formats built for the platform.
Audience segmentation & lookalike modelling
Build lookalike audiences from your best existing users.
Creative testing (static, video, carousel)
Continuous testing to find the creative that converts, not just the one that gets clicks.
Install tracking & attribution setup
Proper MMP setup so every install is attributed to the right campaign and creative.
Post-install activation funnel strategy
Onboarding and activation flow recommendations to turn installs into active users.
Retargeting for churned users
Win back users who installed but went quiet.
Daily bid and budget optimisation
Budgets shift toward what’s working — every day, not once a month.
Weekly performance reports
Clear weekly numbers: installs, cost per install, activation rate, and spend.
Monthly strategy reviews
A monthly call to review what’s working and plan the next sprint.
Real Results
Nigerian Fintech: 47% Lower CPL via Meta Funnel Rebuild
A full funnel rebuild — from ad creative to landing page to retargeting — cut cost per lead nearly in half within 8 weeks.
Result
-47% CPL
Pricing
Investment
Agency Fee
₦400,000 – ₦2,000,000 / month
Ad spend billed separately. Minimum ₦200,000 ad budget recommended.
FAQs
Frequently Asked Questions
We run campaigns across Google (UAC), Meta (Facebook & Instagram), TikTok, and Snapchat — choosing the mix based on where your target users actually spend time.
Most accounts show meaningful install and cost data within the first 2 weeks. Activation and retention trends become clear by week 4–6, once we have enough data to optimise toward.
We can do both. We typically produce and test new creative variants monthly, but if you have existing brand assets, we’ll incorporate and test those alongside our own.
You’ll need a mobile measurement partner (like AppsFlyer or Adjust) connected to your app, or we can help you set one up before launch — proper attribution is non-negotiable.
Yes, though we recommend a minimum of ₦200,000/month in ad spend to give the algorithms enough data to optimise effectively across platforms.
Ready to Get Started with User Acquisition?
Book a free 30-minute consultation and we'll walk you through exactly how we'd approach your growth goals.
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