GROWTH MARKETING

Social Media Management

Content strategy and community management that builds brand trust without burning your team.

  • Monthly content calendars
  • Creative direction & production
  • Community management
Social Media Management — Topton Media

Content Output

30+ posts/mo

What It Is

What Does Social Media Management Actually Mean?

Social media management is the ongoing work of keeping your brand visible, consistent, and responsive across the platforms your audience actually uses. For most Nigerian brands, that means Instagram, Facebook, TikTok, and increasingly LinkedIn and X — each with different content needs and audience expectations.

We plan a month of content at a time, built around themes that connect to your business goals — not just "post something every day." Every piece of content has a job, whether that’s building trust, driving engagement, or supporting a campaign running elsewhere.

The other half of the job is community management — responding to comments, DMs, and mentions in your brand voice, consistently. This is where a lot of brands fall down: posting great content but going silent when people engage with it. We handle both sides so your social presence feels alive.

Who This Is For

  • Restaurants & hospitality brands
  • Retail & e-commerce
  • Professional services

Starting From

₦300,000/month

Book Free Consultation

Deliverables

What You Get

Monthly content calendar

30+ posts per month planned around your goals and key dates.

Creative direction & content production

Visual direction and asset production for every post.

Copywriting & captions

On-brand copy written for each platform’s audience and format.

Scheduling & publishing

Content goes out on time, every time, across all platforms.

Community management

Comments, DMs, and mentions handled in your brand voice.

Hashtag & SEO research

Discoverability research so content reaches beyond your existing followers.

Monthly analytics report

Clear reporting on what’s working and what to adjust.

Real Results

Restaurant Group: 5x Instagram Engagement in 90 Days

Restaurant Group: 5x Instagram Engagement in 90 Days

A consistent content calendar and active community management grew engagement fivefold across a 3-location restaurant group’s Instagram.

Result

5x engagement

Read More Case Studies

Pricing

Investment

Social Media Management

₦300,000 – ₦1,500,000 / month

2–4 platforms

FAQs

Frequently Asked Questions

Most commonly Instagram, Facebook, TikTok, LinkedIn, and X. We recommend 2–4 platforms based on where your audience is most active.

We handle content production, but if you have product photography, videos, or brand assets, we’ll incorporate those into the calendar.

We set expectations on response windows upfront and monitor key channels during extended hours, with escalation paths for anything urgent.

Yes — in fact it works best that way. Organic content builds the brand trust that makes paid ads convert better.

We recommend a 3-month minimum so content and community management can build momentum and show measurable growth.

Ready to Get Started with Social Media Management?

Book a free 30-minute consultation and we'll walk you through exactly how we'd approach your growth goals.

Book Free Consultation →