Web Design & CRO
A website that is built quickly, designed elegantly, and optimized to attract paid traffic and convert it into a sales pipeline
- Marketing site design & build
- CMS setup & team training
- Performance, Core Web Vitals & Analytics/GTM setup
Conversion Rate
+89%
What It Is
What Does Web Design & CRO Actually Mean?
Your website is often where paid traffic goes to die. CRO (conversion rate optimisation) and good web design exist to fix that, making sure that once someone clicks your ad, the site they land on actually convinces them to act. We design and build marketing websites with that single job in mind.
This isn’t just about looking good, although it should. It’s about load speed, mobile experience, clear messaging hierarchy, and calls-to-action that are obvious and frictionless. A beautiful site that takes 6 seconds to load on mobile data is a site that’s losing you customers before they even see your offer.
We develop websites using WordPress, Webflow, or custom code based on your needs. We also implement proper analytics and tracking from the start and train your team to make basic updates without requiring a developer for every change.
Who This Is For
- SMEs needing a first website
- Brands relaunching their site
- Companies running paid traffic to outdated pages
Starting From
₦200,000
Deliverables
What You Get
Website design & development
Custom-designed site built around your brand and conversion goals.
CMS setup
WordPress, Webflow, or custom CMS — whichever fits your team best.
Team training on CMS
Your team learns to update content without calling a developer.
Core Web Vitals optimisation
Fast load times that keep both users and Google happy.
Google Analytics 4 setup
Proper GA4 implementation so you can see what’s actually happening.
Google Tag Manager (GTM) setup
Flexible tracking setup that scales as your needs grow.
Conversion tracking & event setup
Track the actions that matter — form fills, purchases, sign-ups.
SEO-ready site architecture
Built with search visibility in mind from the ground up.
Mobile-first, responsive design
Looks and works great on the devices your customers actually use.
Landing page variants for paid campaigns
Dedicated landing pages built to match specific ad campaigns.
Real Results
Hospitality Brand: 41% Higher Booking Conversion After Site Rebuild
A slow, outdated booking site was rebuilt for speed and clarity, raising the on-site booking conversion rate by 41% within a month of launch.
Result
+41% conversion
Pricing
Investment
Landing Page
₦200,000 – ₦600,000
1 week
Business Website (5–10 pages)
₦800,000 – ₦3,000,000
3–5 weeks
E-commerce Website
₦1,500,000 – ₦6,000,000
8–12weeks
Fintechs, Bank website and Apps
₦3,500,000 – ₦10,000,000
8–20weeks
FAQs
Frequently Asked Questions
A landing page takes about a week. A full business website typically takes 3–5 weeks, and e-commerce builds take 4–8 weeks depending on complexity.
Yes — we set up a CMS appropriate for your team’s technical comfort level and provide training so you can update text, images, and basic content yourself.
Both. We frequently take over existing sites that are slow, outdated, or not converting, and rebuild them with the same content but better structure and performance.
Hosting isn’t included in the design fee, but we’ll recommend reliable hosting options and can manage the setup for you.
Even better — we’ll design within your existing brand system. If you don’t have one yet, our Brand Strategy service can help.
Ready to Get Started with Web Design & CRO?
Book a free 30-minute consultation and we'll walk you through exactly how we'd approach your growth goals.
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