Performance Marketing
Full-funnel paid media measured exclusively on revenue outcomes, not vanity metrics.
- Campaign strategy & media planning
- Creative testing at scale
- Daily bid & budget optimisation
Average ROAS
4.2x
What It Is
What Does Performance Marketing Actually Mean?
Performance marketing means every cedi, naira, or dollar of ad spend is tied to a measurable business outcome — a sale, a sign-up, a booking. It’s the opposite of brand awareness campaigns where success is measured in impressions. We plan and run full-funnel paid media across Meta, Google, and TikTok with revenue as the only scoreboard that matters.
This starts with media planning: deciding which platforms, audiences, and budgets give you the best shot at your specific goal. From there, we build out campaigns with proper conversion tracking from day one, so every shilling of spend can be traced back to whether it produced revenue.
What makes this different from a typical "we’ll run your ads" arrangement is the optimisation cadence. We adjust bids and budgets daily based on what’s converting — not monthly, not when someone remembers to check. For brands competing in crowded categories, that daily attention is often the difference between a profitable channel and a money pit.
Who This Is For
- E-commerce brands
- Subscription businesses
- Service businesses with online booking
Starting From
₦400,000/month
Deliverables
What You Get
Campaign strategy & media planning
A clear plan for which platforms and budgets will hit your revenue targets.
Platform setup and account structure
Properly structured ad accounts built for scale and clean reporting.
Creative testing at scale
5–10 new ad variants tested monthly to find what converts.
Daily bid & budget optimisation
Spend shifts toward what’s working, every single day.
Audience research and segmentation
Identify and target the segments most likely to convert.
Cross-platform attribution
Understand how channels work together across the customer journey.
A/B landing page testing
Test landing page variants to improve conversion rate, not just click-through rate.
Bi-weekly performance calls
Regular check-ins so you’re never out of the loop on what’s happening.
Monthly revenue impact reporting
Reports built around revenue and ROAS, not impressions and reach.
Real Results
Lagos E-commerce: ₦0 → ₦4.8M in 60 Days with TikTok + Meta
A new-to-market e-commerce brand went from zero revenue to ₦4.8M in two months through a combined TikTok and Meta launch strategy.
Result
₦4.8M in 60 days
Pricing
Investment
Agency Fee
₦400,000 – ₦2,000,000 / month
Ad spend billed separately.
FAQs
Frequently Asked Questions
Regular ad management often optimises for clicks or reach. Performance marketing optimises specifically for the revenue or conversion event you care about — and reports on that, not vanity metrics.
It depends on your category, but generally we recommend at least ₦300,000–500,000/month in ad spend to give platforms enough volume to optimise effectively.
You’ll get a monthly revenue impact report, plus bi-weekly calls to discuss performance and next steps in real time.
Yes — we frequently work as the paid media arm alongside in-house teams handling brand, content, or other channels.
We kill or pivot underperforming campaigns quickly. Part of the daily optimisation process is recognising what isn’t working and reallocating budget before it becomes a bigger loss.
Ready to Get Started with Performance Marketing?
Book a free 30-minute consultation and we'll walk you through exactly how we'd approach your growth goals.
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