The Team
Nine people across strategy, media, creative, and product — each one close enough to the work to know exactly why a number moved.
CEO & Chief Growth Officer
Growth and performance marketing leader with 10+ years of experience scaling brands across fintech, edtech, hospitality, and retail. Holds an MBA in International Marketing, with a track record of building growth teams and go-to-market strategies that compound.
Head of Paid Media
Former media buyer at two top Lagos digital agencies. Managed over ₦500M in Meta ad spend across FMCG, real estate, and retail. Expert in creative testing frameworks and campaign architecture.
Growth Strategist
Growth strategist specialising in B2C acquisition funnels. Built growth systems for 3 Nigerian fintech startups. Strong background in user psychology and behavioural economics.
Content & SEO Lead
Content strategist and SEO specialist with a track record of ranking Nigerian B2B and B2C brands on page one. Writes copy that converts and structures content that competes in SERPs.
Creative Director
Visual creative and brand strategist who has directed ad creative for over 40 Nigerian brands. Produces high-converting video and static ad content for Meta, TikTok, and OOH.
Performance Analyst
Data analyst turned marketing strategist. Builds attribution models, campaign dashboards, and reporting systems that give clients real-time visibility into their growth numbers.
Email & Lifecycle Manager
Lifecycle marketing specialist with 5 years building email sequences, retention flows, and automated onboarding systems.
TikTok & Social Specialist
TikTok-native strategist who’s built organic and paid social programmes for consumer brands across Nigeria and Ghana.
Client Success Manager
Account management background at two Lagos agencies. Ensures deliverables are on time, on brief, and actually moving the metrics that matter.
